This year's Union Øye Ski Festival in Norway's Sunnmøre Alps was a gathering of over 50 global enthusiasts, who experienced unparalleled skiing, camaraderie, and the historic charm of Union Øye Hotel, amidst sublime conditions with fresh powder, bright skies, and exquisite accommodations.
Nestled in the heart of Norway's majestic Sunnmøre Alps, the Union Øye Hotel has long stood as a beacon for adventurers seeking the thrill of pristine slopes and the comfort of unparalleled hospitality. This year, the annual ski festival held at this historic establishment not only upheld its legacy but elevated it, drawing in over 50 participants from across the globe. The event coincided with a rare meteorological gift: a break in the typically harsh winter, offering skiers conditions that were nothing short of ethereal.
The Union Øye, with a history of welcoming guests for over 130 years, has seen many a traveler pass through its doors. Yet, the initiation of this ski festival has introduced a new chapter in its storied existence, bringing together a community of like-minded individuals with a shared passion for the slopes. The region, renowned for some of the best ski touring available, did not disappoint. Fresh powder, bright skies, and the perfect balance of challenge and serenity awaited the participants, setting the stage for an unforgettable experience.
Sol Idland, (“Sol” actually translates to Sun) a ski guide from 62 Nord Adventures, encapsulated the sentiment of the event, remarking on the extraordinary skill of the skiers and expressing pride in showcasing such a hidden gem to a discerning audience. "To see so many remarkable skiers grace these mountains and to share this corner of the world with them has been an honor," she said. The sentiment was a testament to the unique allure of the Sunnmøre Alps and the sense of discovery that the festival fostered.
The event was further enhanced by strategic partnerships with leading names in the skiing world. Atomic Skis, a brand synonymous with innovation and performance, was on hand to present their latest range. This allowed participants to test the cutting-edge equipment against the demanding terrain of the Alps. Additionally, Devold of Norway, the country's oldest ski wear brand, ensured that everyone remained comfortably warm. Located a mere 30 kilometers from the hotel, Devold's involvement brought a local touch to the event, marrying tradition with the latest in ski apparel technology.
The accommodations at Union Øye played a pivotal role in the success of the festival. Known for its antique charm and tranquil atmosphere, the hotel provided a warm, welcoming retreat after the day's adventures. The juxtaposition of adrenaline-fueled days on the slopes with evenings spent in the cozy elegance of the hotel underscored the unique appeal of the festival. This really is a festival for folks who appreciate the very best of nature and the very best of service all wrapped into one.
With this year's event hailed as a resounding success, the dates for next year's festival have already been set for February 13-16, 2025. As word of this extraordinary gathering spreads, the anticipation builds not only among those who have experienced the magic of Union Øye but also among those who dream of carving their paths through the Sunnmøre Alps. The Union Øye Ski Festival stands as a testament to the enduring allure of the Norwegian wilderness, a call to those who seek adventure, community, and the unparalleled beauty of skiing amidst some of the world's most breathtaking landscapes.